Italy joins the team

As previously announced, our next step after our visit to wonderful Scandinavia, was to contact our Italian project partner. So, two pretty tired Germans took a rather early flight and flew to London to meet Giovanni Schiuma from the Università della Basilicata, chairman of the Arts for Business Institute and also visiting professor at the University of Cambridge. Giovanni is a very interesting and inspired scholar, who already authored or co-authored numerous publications mostly about performance management and strategic knowledge assets management, but also, and this is what we find most interesting for our project, a study about the value of arts for Business. More