The Green Room: A testing bed for creative entrepreneurship support in Trelleborg

The Green Room: A testing bed for creative entrepreneurship support in Trelleborg

To most Germans, Trelleborg might exclusively be known for its ferry harbour that paves the way for entering Sweden for their summer holidays. The economic structure of the 29.000 inhabitants city is not surprisingly dominated by retail and farming and – creative industries. Although the Swedish definition of CCI might seem very broad to some as it includes also tourism and gastronomy, their presence in Trelleborg surprised not only policy makers. The sector became visible in a pre-study the municipality conducted in the course of planning an incubator for entrepreneurs.

“We wanted to dig where we stand”, says Ditte Fagerlund, executive director of the local development agency. The city of Trelleborg is a city of transition. The big companies, although still important employers, have moved many jobs away and are thus not the only labour market players anymore. In the course of this transition the city looks for other sources of development for local companies and the labour market and also started to incorporate individual entrepreneurs into their considerations.

The Green Room was opened in January 2013 and currently provides room for five entrepreneurs:

  • a festival manager
  • an IT programmer
  • an interior designer
  • a chef
  • and a souvenir developer.

“I am a bit shocked that people wanted to help me” says Jonas who has a company organizing an annual countryfestival in Söderslätts and wants to make his business independent from public funding. He is experienced in organizing events and wants to have his own event agency one day.

The entrepreneurs within the incubator benefit from regular meetings with a personal coach and gain from a network of specialized consultants when it comes to specific legal, marketing or other business questions.


The water tower in Trelleborg

For the future, the activities of the incubator will be extended to networking events and a mentoring scheme. Already now the companies wihin the incubator profit from mutual exchange because they are in different phases of business development.


Further information

Söderslätts CountryFestival

We’ll be continuously monitoring European projects on creative and cultural industries

Obviously, we are not the only European project on creative and cultural industries. That’s why we are going to present other projects working on creative industries relevant to our particular focus via the hashtag #CCIEurope on Twitter.


Meet the speakers for our coworking workshop!

We are thrilled that we could get 3 very interesting people to speak at our coworking workshop next monday in Potsdam and would like to introduce you to Christoph Fahle, Thorsten Jahnke and Morten Sylvest Nøhr!

Christoph Fahle (CEO at betahaus) studied Media Sciences, Political Communication and Business Studies and was, amongst millions of other things, co-founder of Politikfabrik, worked for a short time in Brussels for the European Parliament, operated a small T-Shirt label and helped a couple of companies and organisations in understanding Social Computing. Christoph is your man in the area of future visions of betahaus, one of Berlin’s most notorious coworking spaces with offshoots in Hamburg, Cologne, Lisbon and Sofia.

Thorsten Jahnke (associate and second CEO of iq consult) has a background as an industrial sales management assistant and studied business education and political science in Berlin. Thorsten is member of the SROI network (SROI = social return on investment) and has worked as CEO and chairman in numerous different companies and organizations before joining iq consult in 2005. iq consult promotes social entrepreneurship in Germany and has, amongst others established an incubator for social entrepreneurs in Berlin. They are operating on the european level and have branches in Berlin and Potsdam.

Morten Sylvest Nøhr (architect) works at Republikken, one of the best known coworking spaces in Copenhagen, founded by some of his close friends in 2005. It is located in the centre of the city and covers three floors, where approximately 85 coworkers (also known as citizens) from different backgrounds and fields such as design, graphics, communication and craftsmanship have pitched their tents. Morten was involved in the whole project since the very beginning, when he helped with the painting, building and drilling. Later, he was the project manager of the design team, before he became head of events, communication and PR. Today, Morten is developing the new projects such as Republikken Academy, the designshop and external relations.

We want to thank them all for accepting to come speak and are very curious to hear them share their experiences with us!


Co-working in Potsdam – an invitation!

Workshop on „Coworking – a model for Potsdam?“

Schaufenster Potsdam

Schaufenster Potsdam

When: 4th of March 2013, 4 to 7 p.m.

Where: FHP-Schaufenster, Friedrich-Ebert-Str. 4, 14467 Potsdam

Over the last years, „coworking spaces“ have established themselves as a new form of work environment for people active within the culture and creative industries (CCI). Against the mostly unattractive alternative of isolated home office at scattered kitchen tables, a coworking space offers the common shared use of the room and its infrastructure. Additionally, a coworking space facilitates exchange, inspiration and cooperation of like-minded professionals.

But: Can „coworking spaces“ function as an alternative working model in Potsdam, where affordable spaces for the CCI are such a scarce good? 

This is the question we want to explore with stakeholders of the creative scene as well as representatives of the city’s administrative and political level.

To this end, we will start by presenting successful projects from other regions (Berlin and Copenhagen), followed by an analysis of the practical needs of Potsdam’s creative entrepreneurs. The workshop will also attempt to develop very practical ideas and action recommendations based on the example of the „Schaufenster“, this empty space, belonging to the FHP, the city’s university of applied sciences.

C2C is hosting this event in collaboration with „Kreativdialog“ (a series of discussions dealing with issues around the CCI, initiated by the Ministry of economics and european affairs of Brandenburg/MWE and the ZukunftsAgentur Brandenburg/ZAB) and we would like to invite you to join us on the 4th of March to actively participate in this process.

As the places are limited, please send your binding registration to Katja Dietrich-Kröck (Creative coordinator, ZAB: before the 1st of March. Please also tell us which branch/sector you are active in.


Bildschirmfoto 2013-02-21 um 11.44.40





The European Social Fund – investing in your future!

This event is sponsored by the Ministry of Labour, social affairs, women and family (Ministerium für Arbeit, Soziales, Frauen und Familie) with funds from the European Social Fund (Europäischen Sozialfond) and the state of Brandenburg.  

Sweden opens up its methodical treasure chest: presentation of the handbook “Development of Cultural and Creative Industries in Practice

Sweden opens up its methodical treasure chest: presentation of the handbook “Development of Cultural and Creative Industries in Practice

It’s not a secret that Sweden is among the frontrunners when it comes to supporting creative industries. In order to share their experience and knowledge, Alexanderson Institute and Generator Sverige launched the book „To Do – Development of Cultural and Creative Industries in Practice“ on February 6, 2013 in Brussels.

From the national to the local level

Creative industries support poses a challenge to all policy levels. This was reflected in the presentations in the Skåne office in Brussels where the publication was presented: Johanna Skantze from Generator Sverige gave an overview over the national perspective on the creative sector in Sweden and presented the latest numbers about the sector: 146.000 employees work in CCI; 117.000 companies generate an overall annual turnover of 34 billion EUR and thus contribute 3,3% to the Swedish gross domestic product (GDP). Not at least a growth rate of 5,5% is something other business sectors can only dream of. This development might have been an important motivation for regions and municipalities to establish Generator Sverige in 2010 as a network for the creative sector. In the future, the organization wants to work even more intensively with European partners to improve internationalization efforts of CCI companies and facilitate collaborations with other business sectors as well as the tourism and public sector.

The history of creative industries support in Sweden now dates back more than ten years. Daniel Borgman from the Halland regional development council presented the regional perspective and highlighted the need to use cultural capital for the establishment of relations with new growth markets. In his perspective the growing economic impact of the CCI indicates a substantial change in the global economy. Consequentially, the implication for the regional level is: “We need to acknowledge culture and creativity not as an isolated sector but as the backbone of a new information, knowledge and content based economy.”

Finally, Anna Linton and Ida Boström from the Alexanderson Institute presented the local case of CRED – Creative Destination Halland.

Cultural and Creative Industries Support in Practice

The book „To Do – Development of Cultural and Creative Industries in Practice“ itself presents various methods for supporting creative industries in a very hands-on manner. It is structured into the main themes


Still many things to do in creative industries support

  • Management and strategy
  • Building a network
  • Physical environment
  • Co-production
  • Knowledge development
  • Brand building
  • Professional development
  • Business development
  • Methods of measurement

and provides the reader with real hand-on practices. In short: a useful tool for  those who want to become supporters of creative industries, who already are and who want to improve their activities.


As a handbook is still a handbook, it obviously cannot cover all aspects of creative industries support. The authors are thinking about expanding the handbook’s scope to a European dimension. One of the pending issues that will have to be addressed in the future is definitely the internationalization aspect that especially small CCI companies struggle with.

Further information:

Information about the Skåne office in Brussels

On Strategies for Creative Industries at city-regional level see e.g. Jo Foord (2008): Strategies for creative industries: an international review, Creative Industries Journal 1(2), pp. 91-113.

On international opportunities for the creative industries in the Dutch case see the final report “International opportunities for the creative industries” by Rob Aalbers, José Mulder, and Joost Poort for the Agency for International Business and Cooperation (EVD) of the Duth Ministry of Economic Affairs. (PDF)