Our fourth day was loaded with three interviews, the first starting at 9 a.m. forcing us to get up early. With eyes still half-closed but with alert minds and our notebooks – both anaolgue and digital – packed with questions, we set out for meeting Robert Karlsson project manager of Kulturkraft Syd, a project that offers competence development to professionals and organizations within the area of performing arts, music, film, television, radio and interactive media. The program was launched in 2010 in Malmö and is half financed by the Swedish government (ministry of labour) and half by the European Social Fund. Its efforts are aimed at all professionals and organizations within the named branches, no matter if they have a permanent employment at one of the institutions, work for a company or as freelance artists. More
After our one-day extra-curricular breakout to Copenhagen, we were back in our homebase Malmö, where we started the day with a late second breakfast in a sweet little coffee shop just around the corner from our hotel, where the smell of cinammon and freshly grinded coffee made us feel like in coffee shop heaven. Here we met with Annette Brejner from the Financing Forum for Kids Content.
After arriving in Malmö, we had some time to acclimate ourselves as our first scheduled meeting had to be postponed due to the typical November flue wave. Fresh and well-prepared we then later set off to the already familiar Western harbour district to meet with Louise Månsson, project manager of Soft Landing Sweden, a business relocation support concept that is already established in the UK (London), USA, Mexico and Korea but is, up to today, the only one-stop-agency of its kind in Sweden. Its target group are (mostly) international and national media companies companies with an interest in Skåne as their business location. It started in 2011 out of the realization that the existing support system for such businesses was not sufficient, suceeding at attracting companies and creating and interest but not helping with the day-to-day business challenges in a foreign market environment … More
Only two weeks after the very successful pre-test (which had proved to be much more than just a test) we packed our bags to fly back to Sweden for the „real thing“ – the first real interviews. In the meantime we had used our insights from the pre-test to re-work our interview guidelines and scheduled an ambitious timetable with nine meetings.
On the first day we met Louise Månsson from Soft Landing Sweden in Malmö, then crossed the Öresund Bridge to Denmark, where we met with Daniel Hjorth, professor at CBS – Copenhagen Business School, who is doing the evaluation of the Creative Plot incubator in Lund, before dropping in at our Danish project partners’ Jakob and Robert from Refleks, who tried to help us get an overview of the Danish situation, we needed for our next research trip to Copenhagen two weeks later.
Back in Sweden, we met with Annette Brejner from the Film Financing Forum for kids’ content, with Sofie Karlsborn from THINK in Helsingborg, Robert Karlsson from Kulturkraft Syd, Karin Johansson-Mex from MEDEA, the Malmö Högskola’s innovation lab, with Emma Estborn, portfolio manager at Media Evolution, the cluster organisation for the Moving Media and on our last day with Jane Nilsson and Kamilla Rydahl from the Region Skåne in their fancy new building out in the Western Harbour district. Again, we would very much like to thank you all for your time, the insights shared and the inspiration you gave us!
Read more about the interviewed projects and the results in the upcoming posts!
(For more information about our interview partners, please check out the soon to be published articles).
Here are our findings in a nutshell:
- The most „avantgarde“ instruments have overcome the distinction between creative industries and other sectors of the economy. They think in terms of content. The future is in the in-between and the cross-sectoral.
- Malmö has developed different contact points depending on the „maturity“ of ideas (STPLN – MINC – Selfmade).
- There is a tendency away from tailoring programs to certain groups. Instead, the content counts. Who wants to pionieer has to overcome sectoral thinking, no matter if within or beyond creative industries.
Our first meeting, which took place at the MEC’s restaurant, was with Stina Algotson, former program manager at tillväxtverket and the knowledge foundation KKS, and an independent producer from Stockholm. Over macka med shrimp och ost, we got to know each other, talked about the project and the various possible contacts she had in petto for us. Our next contact person – Sanna Lilie – was actually already waiting at another table and introduced us to yet another interesting person – Debora Voges. More