Research in Sweden, Trip 1, Day 3: Financing Forum for Kids Content and THINK

After our one-day extra-curricular breakout to Copenhagen, we were back in our homebase Malmö, where we started the day with a late second breakfast in a sweet little coffee shop just around the corner from our hotel, where the smell of cinammon and freshly grinded coffee made us feel like in coffee shop heaven. Here we met with Annette Brejner from the Financing Forum for Kids Content.

The Financing Forum For Kids Content is the largest and only meeting place of it’s kind within the Nordic Media Industry focused on producing and distributing screen content for children. It is the renewed and transformed successor of the BUFF Film Festival and took place for the first time in 2007 with the goal of raising the status of children’s film and correspondingly to raise their overall budget. Today, it is its own entity under the auspices of Film i Skåne with the Nordisk Film & TV Fund as main funding partner. The Forum disposes of its own budget and takes place once a year for three days during the BUFF Film Festival in spring. It is a part of the Film i Skåne initiative “Kids Cluster”.

One major goal of the Forum was to become the natural reference point for children’s movies, attracting both projects and producers, as well as financiers. According to Annette Brejner, this goal has already been reached after two years – the forum is regarded as a line-up of the best projects of each respective year.

The forum aims at presenting a mix of young and experienced producers, of which today, almost the half have a trans- or cross-media approach, which is a new development. Further aims are the forming of alliances and thus the reinforcing of the industry by unlocking greater potential for co-production of high quality multi-faceted screen content for children’s media.

Around 200 participants (producers from Germany, the Netherlands, Denmark, Sweden, Norway, Finland, UK, Finland, Poland can apply; investors can come from anywhere) meet in one or two venues in Malmö each year during the BUFF Film Festival. For the Financing Forum, Malmö has turned out an ideal place because here it can be “short, intense and effective.“

(For more information visit: http://www.thefinancingforum.com)

Inside THINK

Inside THINK

In the afternoon we jumped on the train to Helsingborg, the old harbour city and current home of Ikea, some 65 kilometres north of Malmö, to meet with Sofia Karlsborn, project manager of the Helsingborg incubator THINK. It is located at SHIP (South Helsingborg Innovation Project), a former rubber factory close to the university in the Southern harbour – a place with space for conferences, a fair trade café and an office hotel, in which 50 companies of all kinds (small consulting, IT, PR, translators etc.) have their offices.

THINK is part of a joint incubator initiative set up for three years within the „Helsingborg Business Region“ and started in March 2012 along with similar ones in Landskrona and Ängleholm. Their goal is to create more jobs in the region.

With a total funding volume of approximately 7 mio. SEK and contributions from their partners within the local businesses, THINK offers companies an incubation program of 24 months with workshops, continuous business development counseling, joint incubator activities as e.g. a community breakfast as well as need-based individual guidance. Its capacity is of 10 companies per year and there is no defined work- and office space for the companies, who can freely choose where in SHIP they want to work.

What do horses THINK?

What do horses THINK?

The goal for this year was to have 2 companies at THINK, but there are already 4 companies today:

  • web-based company: new business model for buying cars
  • social media company
  • concept around fitness
  • company for a new technology for airborne photography and filming
  • creative digital arts company, focusing on film, sound and animation

Very interesting about THINK is their open approach towards the companies’ status: It is “also about the idea but mostly about who you are as an entrepreneur“, says Sofie, who consciously takes into account the high failure rate of start-ups, allowing applicants into the program who do not necessarily have to run a fully developed company. 

(For more information visit: http://www.helsingborgbusinessregion.com/think)

 

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