collaboration

Status update: review and outlook

The last months were pretty turbulent for us and we are still working on documenting the different events for you to read about them here on our blog: After the barcamp in early September, we immediately began working on our booksprint, travelled to Copenhagen for CKO‘s and InVio‘s international day of innovation concentrating on cross innovation and contributed with a presentation on C2C’s first findings in this field. We also held the second meeting of our advisory board in Potsdam to discuss the relevance of our research findings and the findings from the barcamp and hosted a workshop for discussing the possibilities of developing a new format for cross innovation, collaboration and knowledge transfer between local companies and universities in Brandenburg.

Next Monday, we will be in Vigevano, Italy, for our third expert round table meeting. This time, the topic is: “Cross Innovation – which potentials lie at the intersection between arts, creativity and business?”. We have invited experts on the field from all involved regions and countries and will discuss the first results from Prof. Giovanni Schiuma’s study on the topic and try to identify further challenges, potentials and possible trends.

Right after this meeting, we will travel further South to Bologna, to meet with our booksprint authors Emma Estborn (Media Evolution, Sweden), Giorgia Boldrini (Business Department, Commune di Bologna, Italy), Steinar Valade-Amland (ThreePointZero, Denmark) and Carsten Busch (Institute for brand communication, Germany) for a whole day of working on finalizing the chapters of the booksprint. The Booksprint is one of the core elements of our project: it is a collaborative way of writing a book. Usually, authors are invited to contribute a chapter from their respective field of specialization to a publication until a certain deadline. With the Booksprint format, we made this process a collaborative one: the authors were not only asked to contribute with their expertise but to also engage in a weekly exchange about their chapters, identify similarities, comment on the chapters of the other authors and thus developing their texts further through this collaborative method.

The chapters of the final publication as the result of the Booksprint will focus on various dimensions of creative industries (support): Emma Estborn focuses on the importance and impact of collaboration. Steinar Valade-Amland analyses design history and puts design in an value chain perspective. Georgia Boldrini from Bologna in Italy describes her experiences how the introduction of business support instruments for cultural and creative entrepreneurs has shaped both the image of the artists as well as the relationship between cultural funding and business support. Gamification and digitization is the topic of Carsten Busch focussing on the broad application fields of games in companies and education. Carsten Becker puts creative industries in the perspective of innovation and describes their role as innovator and innovation driver. Finally, out board chairman Dirk Kiefer reconsiders the right mix of business support instruments for the creative industries.

Finally, on the 7th of November, we will be in Cottbus to contribute to the final conference of the EU project “Urban Creative Poles” with our insights on creative industries support in small and middle-sized cities with examples from Italy and Sweden.

Barcamp review: Interdisciplinary working groups

Barcamp review: Interdisciplinary working groups

As it is often said that creative companies regularly face the problem of not having access to some of the necessary skills for running a company (such as for example marketing, accounting etc.), one question that we stumbled upon during the research was the question on how to integrate all these skills within the  group of  founders. We wondered if this problem could already be addressed by the universities during the studies.

Dr. Oliver Mauroner from the Bauhaus University in Weimar volunteered to work on the questions “Are interdisciplinary working groups during studies an important pre-condition for the starting of a company (within the creative industries)?” Together with his workshop group of dedicated experts, he developed a list of further questions, such as:

  • Should we promote interdisciplinary teams?
  • How can we add missing competences (marketing, design etc.) to the team: by teaching the team or by bringing in other people (experts)?
  • How should/could we promote interdisciplinary teams (formats, programs)?
  • What is needed (Competences, personalities, experiences)?
  • What are the “places” to meet?
Workshop situation

Workshop situation

Within the workshop, the questions were mostly addressed at the support system bodies (university, support programs etc.) as those who should take action.

Interestingly, the group agreed that the customers needs define which competences should be included in the entrepreneurial team/company. This opens up the scope to a very user-driven approach: work with the customer not for him/her and make the customer believe it was his/her idea.

The participants agreed that there should be support for interdisciplinary teams in the creative sector but that there is not just one way/model how to do that. Possible models mentioned include:

  • support within the university AND AFTER
  • individual coaching to help the team embers close their individual gaps
  • bring in external experts to close the skills gaps within the team

How to meet the right people?
The identified problems in the university context are:

  • strong separation of disciplines
  • widespread fear of idea fraud
  • missing knowledge about ongoing research activities
  • poor networking culture

These are problems that should and can be addressed within the universities themselves.

How can / will companies be structured in the future?
Instead of looking at a company as a big construct one should open up to form groups of small companies with different competences. Participant Claudiu Danaila gave an example of his own working situation (http://brainstormcm.dk) where different small companies with many competences co-work on projects. This is more based on the customer’s point of view („work with them not for them“). After the project, the group falls apart and the small companies form new groups to work on new projects.

What are the preconditions for promoting interdisciplinary groups/teams:
According to the participants, the most important preconditions are openness, trust and confidence in the success of the idea.
Openness means to be open to the customer’s needs but also to listen, first to yourself then to others and then being able to making the people listen to you. As one useful approach coaching is suggested.

Concrete ideas for action:

  • networking events organized by universities and support programs, where young or aspiring entrepreneurs can meet with other companies, future mentors and possible investors. One interesting event is arranged by the plug ‘n play incubator (Silicon Valley) http://plugandplaytechcenter.com/
  • Crowdfunding as an open support system; it is a very good way to evaluate your idea and to test the market
  • Lean start-up: fast feedback and iterative product releases in order to shorten the product development cycles
  • the setting up of contamination labs for students from all disciplines with tutors, investors, incubators so they can work on their ideas, form groups at startup weekends, barcamps etc. (this idea comes from Denise Di Dio, Incubator Milano Speed Mi Up, http://www.speedmiup.it)
  • on an individual level: go to conferences, network, look out!

The group then agreed on a rephrasing of the question: From „How should/could we promote interdisciplinary working groups“ to „What culture/value should be supported“. This implies that the whole cooperation culture needs to be reworked towards more open approaches from both universities and students, but also from customers and clients, as well as from investors, business associations and so forth.

Further links:

Bauhaus University Weimar, Prototypen-Seminar

Brainstorm Crossmedia, Denmark

Plug and play tech center, Silicon Valley

Incubator Milano Speed Mi Up, Milan, Italy

Another example from Germany: Grüne Werkstatt Wendland and their Designcamp

 

© by Marie Jacobi (www.visualrecording.de)

© by Marie Jacobi (www.visualrecording.de)