tillväxtverket

We proudly present… the Booksprint!

We proudly present… the Booksprint!

In the course of our research, we came across challenges which creative industries and their support systems are faced with and which can hardly be dealt with within one single project or programme. This assessment, in conjunction with the perception that these kinds of issues need a more innovative approach also from the support and research side, formed the basis for our motivation to initiate a booksprint in September 2013.

Six months later, this experimental adventure has now come to an end. Today it arrived fresh from the printing press: our collaborative publication “Creative Sprint – A collaborative view on challenges and opportunities in the creative sector”!
Many thanks again to our expert authors Carsten Becker, Emma Estborn, Giorgia Boldrini, Steinar Valade-Amland and Carsten Busch (click here for more information on their chapters), as well as Martin Schüngel for his great layout and Marie Jacobi for the illustrations!

 

Booksprint Stapel               Table of content

About the booksprint:

A booksprint is a collaborative writing process in a very limited period of time which culminates in a finished publication. The concept originated in the Open Source movement, as did the format Barcamp, for example.

Booksprints offer a way of harnessing collaboration and communal feedback to develop ideas and visions that a single author working alone probably would not come up with. The result of the co-creation process is, aside from a text that is typically of a high quality, an increase in shared knowledge and sense of community. The process cannot be planned in advance and this spontaneity creates space for “genuine innovation”. The result is that booksprints are more than the sum of their parts.

In its usual form, a booksprint process brings together a group of (usually five) authors together in one place for not longer than one week, during which time they work on their contributions in an iterative manner, alternating writing and giving/receiving feedback on the accomplished work.

In our case, we decided to virtualize the format and had it spread over seven weeks during which we came together twice for a kick-off and for a final meeting. In the meantime, we “met” in weekly Skype meetings.

The process has been immensely interesting and exciting and we have all learnt a great deal about new topics and about working in a group.

CREATIVE SPRINT. A COLLABORATIVE VIEW ON CHALLENGES AND OPPORTUNITIES IN THE CREATIVE SECTOR ” will be publicly released in Malmö on March 7, 2014 in the course of the Conference on Creative Industries in Sweden, hosted by Region Skåne and our project partner Tillväxtverket – the Swedish Agency for Economic and Regional Growth.

You can download it here.

Round table 1: Digitization in the creative industries – a review

Round table 1: Digitization in the creative industries – a review

On thursday, 25th of April, we gathered at the Kultur Skåne building in Malmö’s Western harbour district for our first expert round table meeting on digitization in the creative industries. In order to gain a pan-European perspective on the matter, we had invited our partners from Denmark, Sweden and Italy, along with some other experts we met during our research trips.

Round Table 1

Round Table 1

The basis of our discussion was the report presented by our partner Klas Rabe from swedish Tillväxtverket, which presented digitization as a growth potential for the CCI in general as it both changes business models and creates new products, new service patterns and new conceptual solutions.

According to the study, CCI companies are drivers of this trend (not “only affected” by it) and can contribute content and value creation for their long-term competitiveness, as there has been a change in global value chains to which SMEs, especially within the CCI, contribute significantly. Digitization thus gave birth to a a new type of CCI startups that are “born global”, small companies working together with other small companies in networks.

Of course, the sub-sectors react differently to this trend. The music industry has – after severe problems – recovered and notes significant growth in general today (think of the spotify success story, for example). And the sales for Swedish game developers nearly doubled in 2011 compared to the numbers of 2010.
In the performance arts industry, digitization is used for the creation of new models of dissemination and new solutions for their shows in which digitization becomes part of the artistic production. The design sector is developing digital design as well as new ways to communicate with users through social media. In a survey by the Swedish Engineering Industries Association in 2011, it is shown that companies who invest in design, are up to 50% more profitable than those who do not. Very front-end in all this is, by the way, the cultural heritage sector, which adopts the possibilities of digitization very open-heartedly, e.g. in exhibitions but also for preservation and archiving.

Interlinked effects of digitization that affect all sectors are:

  • Availability: Digitization contributes to an increased availability of culture: more people can access and exercise more culture.
  • From consumption to participation through the blurring of the traditional boundaries between cultural consumption and production, made possible by technological developments and the creation of new media.
  • Production: More blending of media than before.
  • Cooperation: the new interdisciplinary methods of production bring together people and professionals from different sub-sectors. Think for example about the development of a computer game: It requires the cooperation of screenwriters, musicians, designers, programmers and engineers.
  • Communication and co-working: teams who are physically apart can still co-work on one and the same project through the use of new media; and teams and companies who don’t necessarily work on the same project still choose to share a common work space as they feel that this setting benefits their work. Here the driving forces are not purely economic but mainly driven by people’s needs and preferences on their work life surroundings.

Spill-over effects:

  • Traffic and defense turn to computer games industries for their tools on simulating and other effects.
  • Scientific data and results communication through visualization → can then in turn be used for architecture, design and media development for example (one example for that is the micro-level material research in Lund)

Problems and challenges which accompany the trend and which need to be investigated into further, are for example access to finance (as many new solutions don’t fit into the typical funding categories), or the already largely debated upon issue of intellectual property rights (as the digital development will present significant challenges for existing and new entrants regarding future cost and price models and thus business revenues related to intellectual property rights.)
One specific major challenge identified by Tillväxtverket is getting the public players to know and understand service innovation in the area, and the needs of the respective target groups, for a flexible approach to shape effective development efforts. The public workers need to develop skills in areas such as technology, communications, statistics and law. Government agencies and national organizations need to strengthen the monitoring of developments in this field, and take notice of common challenges and coordinate their different solutions.

Another important action would be to enhance the cooperation of public workers with external professionals and specialists from within the CCI, who know about the needs and interests of CCI entrepreneurs. This would in return improve and accelerate digital audience development.
In general it can be said, that the entire innovation and business support system will need to gain additional skills in order to keep track with the development, as the current schemes are not yet adapted to the needs of the new businesses.